Entrepreneurs become involved with internet marketing and search engine optimization for a fairly obvious reason: they want to earn profits from their business ventures. This should not come as a stunning revelation. People enter into business because they wish to become financially independent. This is certainly an excellent goal well worth seeking. The problems many entrepreneurs face, however, are when they seek the wrong path for attaining such goals.
One of the most common problems many entrepreneurs embody can be summed up into a single word: verbosity.
Alright, the word “verbosity” seems a little bit obtuse and esoteric for most people’s conception of potential problems. What does it refer to? Basically, verbosity can refer to the issue of an internet marketer doing too much of something to the point that it is ceases to be a viable strategy. In fact, the strategy may end up doing more harm than good.
How can this occur? Here is a common example:
Turning back the clock we can examine a little advertising history….
Among the very best ways to attract clients and customers to your website involves producing a short video and uploading it on a file sharing site such as YouTube.com. The success potential of a well produced video can often exceed most people’s expectations. Promotional videos are nothing new. Decades ago, short promotional 16mm films were distributed to corporations and expositions for private screenings. Some of these classic promotional films and videos are on YouTube today where they provide a novel insight into marketing nostalgia. There is certainly nothing wrong with this except for the fact that many people get the wrong impression from these videos. Namely, they watch 25 minute productions and think that a half hour promotional video would be their best bet.
That is way too much for modern audiences! Today, people have the option of switching to a different file link when they get bored with your video. Lengthy videos simply will not maintain people’s attention span for long durations. And when in the hands of someone not familiar with video productions, promotional videos such as this can prove quite dull and meandering.
Videos are but one example of a problem such as this. Content and article writing can yield many of the same problems. 500 — 700 words are more than adequate for promotional articles. 1,000 words are “okay” for some subjects but a little too verbose for others. 1,500+ words may prove to be excessive for the article to be effective from an attraction marketing or informational marketing perspective. That is not to say all articles of such a length are worthless. However, it is generally unnecessary to write works of such a length.
Some may wonder what is wrong with lengthy videos or articles. Can you not maintain quality at such a length? Yes, you can but you would be undermining the ability for the marketing plan to work. Remember, you are not producing such videos or writing these articles for the purpose of entertaining an audience. You are taking part in such an activity for the express purpose of promoting or selling a product or service. This is why you cannot run the risk of those perusing your advertisements tuning out. If they tune out then they are a complete lost cause as far as becoming potential customers is concerned.
You cannot succeed with your venture if your promotional material is driving people away as opposed to attracting them. Consider this another reason why it is important to keep your promotional strategies brief. When you give people a small amount to mentally digest, they will absorb the information much more effectively than would be the case if they were bombarded with an overly expansive amount of material.
Brevity can capture people’s attention and it can be more than enough to direct them to visit a website or follow-up resource. The common problem people make with their promotional ventures is that they give far too much away for free in their promotional material. By providing a brief insight into a product or service, people will wish to learn more about it. This is what leads them to visiting the actual website promoting a product or service. Giving away too much for free undermines things.
When you take part in a marketing campaign, you will need to employ the most effective strategy possible. Brevity is among the most vital components needed for success which is why it needs to be integrated into all marketing plans.