What Is Your Website Missing?

1. You [Read Details]
   Visitor statistics for our 200 managed websites reveal one commonality:  people want to know more about the leadership of the organization they are researching.  The "About Us" page is usually the most visited page.  You can't leave your website visitor hanging.  Let them know who you are and why you do what you do.  It's what they want to know before they go to the trouble of contacting you.  Give them what they want:  YOU![Close Details]
2. Measurable Goals [Read Details]
   Just throwing up a website isn't going to accomplish your goals unless you have a game plan.  How is your website going to help you meet your goals?  How will you measure success?  This thought process should be the first step in a website design...  not an after thought to pretty pictures and color schemes.[Close Details]
3. Target Audience [Read Details]
   Pulitzer Prize winner, Herbert B.  Swope, once said, "I can't give you a sure- formula for success, but I can give you the formula for failure:  try to please everybody all the time."
   
   Narrow your focus.  Save yourself from a lot of pain and increase your chance of success.[Close Details]
4. Minimal Information [Read Details]
   No one wants to hunt through your website for a telephone number, address, or hours.  Make essential information easily available on the home page and all others.[Close Details]
5. Faces [Read Details]
   Go to the nearest bookstore magazine stand.  What do they all have in common?  A human face.  It's the most influential technique in capturing attention.[Close Details]
6. Currentness [Read Details]

   Last Updated:

   Keep your website up-to-date.  If the information on it can't be trusted, then why even have it on there?  An impartial visitor won't assume your busy.  They'll assume your lazy.

   [Close Details]
7. Clear Identification [Read Details]
   Not everyone will come to your website the same way and with the same background information.  Make sure your website is clearly identified at the top left corner so visitors know they are where they are suppose to be.  Visitors make a lasting first impression of your website in less than a second.  You don't want them thinking they went to the wrong place and leaving.[Close Details]
8. Professionalism [Read Details]
   Amateurs practice until they get something right.  Professionals practice until they don't get it wrong.  Professionalism isn't an expensive neck tie...  or a fancy flash website.  It's the quality of your work on a daily basis.  Skip the dog and pony show.  Reveal your daily quality.[Close Details]
9. SEO [Read Details]
   Google is a blind man who talks to all your friends.  He can do two thinks to judge the quality of your website:  read Braille and accept recommendations from other people.  Make sure your website is written in a way Google can read it.  And the more good links into your website from other similar ones, the better.[Close Details]
10. Easy to Update [Read Details]
    Can you update your website from any web browser on any computer at any time?  If it's not easy to update, it probably won't get done as often.  You should never have to wait on simple text changes.  You should be able to make simple changes yourself.[Close Details]
11. Cohesion [Read Details]
    Scanning and reading your website should be easy for your visitors.  Menus should be simple.  Each page should carry it's own story.  Like a well organized playroom, your toys should be separated by type in different containers.[Close Details]
12. Easy Contact [Read Details]
    Those mailto links on your website aren't sufficient because most people don't have their browsers configured to use them.  A web-based form for contacting you is a minimum.  However, if you aren't going to check your email, list only your telephone number or have the contact form forward you the message to your fax number.[Close Details]
13. Whitespace [Read Details]
    Whitespace may be one of the least used effective approaches to webpage layout.  Don't feel the need to stuff information into every nook and cranny of your website.  Whitespace helps frame content and allow your visitors to focus on what's important.[Close Details]
14. Visitor Tracking [Read Details]
    Our most effective website customers track the results of their marketing campaigns through website visitor reports.  They fine tune their approach based on what visitors respond to.  You can't do that without the proper web reporting tools.[Close Details]

We would love to assist you in finding what your website needs for your success.  We will give you free, impartial information.

Your Name		"Fill this out and I will give you free feedback on how best to maximize your website investment." Cynthia MacDonald Website Expert
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